Dealing Damage with Frost

Frost can do a lot of damage with a total build. Single or multiple targets PvE and PvP frost can do comparable damage to fire. However, fire can do the damage with less work and from a safer distance. Fire can also do it with less investment, bring us to the very important first law of a Frost Mage.
You do not go frost before you are level 45; better yet don't go frost till 55. The longer you can hold out the better. This is because fire is less reliant on its own talents to produce results. Frost needs every point you put in.
The damage you do with frost comes from the 2.5 second frost bolts that have a 15% frost bite proc, the shatter points you got, the ice shards you got for the 200% crits, the 6% damage bonus from the piercing ice and that frost channeling that makes you last 15% longer. In this package,the 35% cone of cold bonus is an absolute must for both PvE and especially PvP, which if you climb this high. However, without everything and the kitchen sink, frost does less damage, in fact every point you pull lowers you damage and efficiency across the board. Note this and remember that. The less vital points to pull are the channeling, the piercing ice and nothing, every point after that comes out of your pocket.
In order to deal good damage with frost, you need the following talents.
Improved Frost Bolt 5/5 is the core of your damage, the frost bolt, by reducing its cast time you improve the spell in terms of flat DPS, in terms of interrupt ability and in terms of utility. This is a must for every frost build that hopes to damage with frost.
Ice Shards doubles your critical damage, how much better can you get. With this you can put up great big E-peen numbers and really make a difference in your damage output.
Improved Cone of Cold makes cone of cold viable as a source of damage. Before this talent the skill is very much dead weight in terms of damage per mana. After this talent, it is still a hog but a beefy razorback kill you sort of hog as opposed to the fat sow it was before.
Shatter is an awesome talent if you plan on soloing ever or PvP. While it is worthless in raids and certain instance situations, it is still the only way that frost can compete with fire in terms of burst.
Piercing Ice is a gimme talent that is only to be used when all other options are exhausted. Not a huge boost in terms of damage, it is still worth the points invested. It used in the larger frost builds.
Frost Bite shows up under damage and control for good reason. It can be both. PvP it is a control talent. However PvE it is a damage talent that speeds up killing of generic mobs amazingly and can allow you to solo caster elites with a great degree of success. It is basically a 10% bonus critical talent PvE. It has PvP merits as well.
Artic Reach: get this, period, its range, range is god.
Frost Channeling is a better talent than Piercing ice for the points invested, it has roughly double the effect as with frost one must get away from the notion that all the damage has to be in one blow. This allows you to keep on chugging. You can take it before piercing ice unless there is a pressing reason not to.
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